Personalized Nutrition Counseling in NYC & Northern NJ

Eat for your goals — with a plan that fits your life, your preferences, and your schedule.

You cannot out-train a poor diet, and you cannot reach your body composition goals without a nutrition strategy that fits your actual life. As a NASM-certified Nutrition Coach and Precision Nutrition certified coach — the gold standard in nutrition coaching outside of a degree — Trevor Cassidy provides personalized nutrition counseling that bridges the gap between what the science says and what is realistic for busy people living in NYC and Northern NJ. This is not a rigid 1,200-calorie meal plan printed from a template. It is a flexible, evidence-based framework built around your food preferences, cooking habits, dining-out frequency, and specific goals — whether that is fat loss, muscle gain, athletic performance, or simply eating better.

The core philosophy is change without abstinence. You do not have to give up living your life, stop eating out, or eliminate entire food groups. Trevor's approach starts with understanding your current habits before trying to change them. Most clients do not need a complete dietary overhaul — they need two or three small, sustainable adjustments that do not feel invasive or difficult. Maybe it is hitting a protein target at every meal. Maybe it is addressing the late-night snacking that adds 500 untracked calories. Maybe it is learning to navigate restaurant menus without derailing progress. Small, targeted changes compound into dramatic results over months — and because they do not require deprivation, they actually stick.

The ultimate goal is education and empowerment: Trevor teaches clients to understand what works for their body so they can lead a healthy lifestyle long after coaching ends. You learn the why behind every recommendation, not just the what. Nutrition counseling is available as a standalone service or — most commonly — integrated with Trevor's training programs for a combined approach to body composition and performance. Trevor is available via text and email between sessions to answer questions in real time — whether you are standing in a grocery store aisle or looking at a restaurant menu. The research strongly supports this pairing: combined diet-exercise interventions produce 20% more weight loss than diet alone (Johns et al., Systematic Review, 2014).

Key Benefits

A Plan That Fits Your Lifestyle

Trevor builds nutrition strategies around your real life — business dinners, travel weeks, family meals, food preferences. You will never be told to eat boiled chicken and broccoli six times a day.

Protein-Optimized Eating for Body Composition

Adequate protein intake is the single most impactful nutrition variable for both fat loss and muscle gain. Trevor helps you consistently hit your protein targets in ways that are practical and enjoyable.

Education and Empowerment That Last Beyond Coaching

Trevor teaches you to understand what is best for your body — reading nutrition labels, estimating portion sizes, building balanced meals, and making informed food choices independently. The goal is to help you lead a healthy lifestyle on your own, not to create dependency on a coach.

Strategic Flexibility Without Guilt

Trevor teaches you how to incorporate meals out, social events, and your favorite foods into your plan without guilt or "falling off the wagon." Sustainable nutrition includes the foods you enjoy — it just manages the context and frequency.

Our Methodology

Trevor uses a hierarchy-of-importance approach to nutrition coaching: total caloric intake first, protein intake second, food quality third, and meal timing fourth. This order reflects the research on what actually drives body composition outcomes. Most clients see significant results just by addressing the first two levels — eating an appropriate amount of food and getting enough protein — without obsessing over supplements, superfoods, or nutrient timing.

Depending on the client's preference and personality, Trevor offers two frameworks: a macro-tracking approach for those who like data and precision, and a habit-based approach for those who prefer simpler guidelines. Both are effective; the best method is the one you will actually follow. As NASM-certified trainer Trevor Cassidy explains: "Nutrition does not need to be complicated — it needs to be consistent. Most clients get 80% of their results from nailing calories and protein." Check-ins every one to two weeks allow Trevor to assess adherence, review progress, and make adjustments as your body adapts.

How It Works

1

Nutrition Assessment & Food Diary Review

Trevor reviews a three- to seven-day food diary to understand your current eating patterns, caloric intake, protein consumption, and areas of opportunity. You also discuss food preferences, allergies, cooking habits, and lifestyle factors.

2

Calorie and Macro Target Calculation

Based on your body composition, activity level, and goals, Trevor calculates appropriate caloric and macronutrient targets. These numbers are starting points — they will be refined based on how your body responds over the first two to four weeks.

3

Nutrition Framework Delivery

You receive a practical nutrition framework — either macro-based or habit-based — with specific guidelines, sample meal ideas, restaurant strategies, and a clear explanation of the rationale behind each recommendation.

4

Biweekly Check-Ins & Plan Adjustments

Every two weeks, Trevor reviews your food logs, weight trends, energy levels, and training performance. Caloric targets, macro ratios, or meal strategies are adjusted based on objective data and your subjective experience.

5

Ongoing Education & Habit Building

Over time, Trevor introduces new nutrition skills — meal prepping, label reading, dining-out strategies, travel nutrition — building your competence so you can eventually manage your nutrition independently with confidence.

Frequently Asked Questions

Do you provide specific meal plans?
No rigid meal plans — those tend to fail within weeks because they do not account for real life. Instead, Trevor provides flexible nutrition frameworks with caloric and macro targets, practical guidelines, and meal ideas. This approach lets you make smart food choices in any situation — restaurants, travel, family dinners — rather than relying on a plan you will abandon when life gets unpredictable.
Can nutrition counseling help if I have dietary restrictions?
Yes, dietary restrictions are fully supported. Trevor has experience coaching clients who follow vegetarian, vegan, gluten-free, dairy-free, and other dietary approaches. Your nutrition framework is built around what you can and will eat — never around foods you need to avoid. Hitting adequate protein targets (typically 0.8-1g per pound of bodyweight) is achievable on any dietary pattern with the right strategy.
Do I need to track my food in an app?
No, tracking is optional. Apps like MyFitnessPal work well for data-driven clients, but Trevor also offers a habit-based method using portion estimation and simple guidelines instead of detailed logging. Research on nutrition adherence shows that the best method is the one you can maintain consistently, so you and Trevor will choose the approach that fits your personality and daily routine.

Nutrition Counseling

Take the guesswork out of eating. Book a free consultation with Trevor to align your nutrition with your training goals and start seeing the results your workouts deserve.

Ideal For

  • Anyone whose training progress has stalled due to inconsistent or suboptimal nutrition
  • Busy professionals in NYC and NJ who eat out frequently and need strategies for restaurants
  • Clients pursuing fat loss who want nutrition guidance integrated with their training program
  • People who are confused by conflicting nutrition information and want clear, evidence-based guidance

Ready to Transform Your Fitness?

Book a free consultation with Trevor Cassidy and start your personalized training program today.